In this Alpha Wolf Trading interview, I speak with Sanjay Singh, CEO of Mace Security International Inc, stock symbol MACE. Many of you know of or have heard the MACE brand name at some point in your life. Independent surveys have identified MACE as one the most recognized brand names -Globally! Prior leadership of Mace went on an acquisition spree of businesses that were not aligned or even remotely related to what Mace specialized in. Those businesses underperformed and took Mace with them. Sanjay recognized this opportunity to get involved with a company with incredible brand recognition in a growing market segment because of all the divide and tension from various movements across the country. Diversity issues, racism, gender equality, Vaccinations, Roe Vs. Wade, me too movement, political differences. More events indicate that society finds something new to become divided almost weekly, creating civil unrest.
An unnerving amount of violent acts are being reported and captured on cameras against individuals walking down the street or working in fast food restaurants physically assaulted for sport or some insignificant event like putting too much mayonnaise on a customer's sandwich. There is a real need for people to learn how to protect themselves against assault. Mace has been known as the Pepper spray company for years past. What they have become is experts in non-lethal personal protection and safety.
Sanjay talks about the long road to getting the company back on track and implementing initiatives to get Mace back to cash flow positive. Sanjay talks about a program where you can submit an idea if you are an inventor and have an idea for a safety product that would benefit from having the Mace brand name attached. If both parties agree to move forward, Mace will take over the packaging and distribution. It is a win-win for both parties.
Sanjay shares their involvement with Legal Heat.
"Mace Security International, Inc. (OTCQX:MACE) is pleased to announce a new partnership to create, market and present a suite of fee-based self-defense courses to consumers and retail customers with Legal Heat, one of the largest providers of self-defense training in the United States."
There is still much work ahead for Sanjay and the Mace team. However, if they continue to execute deals like the one recently announced with Dollar General. Eventually, the stock share price will take care of itself.
I think this is worth keeping an eye on and following the story.
If you would like to learn more about MACE SECURITY INTERNATIONAL INC go here https://www.mace.com/
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